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Recently, the grand opening ceremony of the "Ancient Shu Silk Rhyme · Shu Silk Craftsmanship · Silk Intangible Cultural Heritage Digital Technology Culture-Tourism-Commerce Integration Park" was held grandly. Distinguished guests from all walks of life gathered to attend this grand event, which is dedicated to inheriting intangible cultural heritage, empowering technology and linking culture, tourism and commerce. Together, they witnessed the official launch of this project that carries the heritage of Shu silk culture and the dreams of the times, and embarked on a new chapter in the integrated development of culture, tourism and commerce. Distinguished guests from all sectors were also invited to witness this glorious moment. During the ceremony, Ms. Ye Jing, founder of the Thirteen Hairpins brand, delivered a speech on our intangible cultural heritage digital technology culture-tourism-commerce integration park project. Her sincere and expectant words not only demonstrated the responsibility and commitment to inheriting Shu silk intangible cultural heritage, but also conveyed firm confidence in the project’s future development, earning warm applause from the audience. Subsequently, Mr. Yang, representative of the construction team, led the team in taking a solemn oath. Their sonorous and powerful pledge reflected the builders’ sense of responsibility and dedication. Later, the ceremony specially invited Mr. He Yijun, a renowned Chinese studies and I Ching Fengshui master in Sichuan, to preside over a Taoist ritual. While empowering the project, he prayed for its smooth launch, prosperous development, as well as the health and well-being of all leaders and guests. Today, we jointly witnessed the grand opening of the project—a new starting point and a new journey of inheriting craftsmanship, empowering technology, and integrating culture, tourism and commerce. We sincerely thank all leaders, guests, staff and the construction team for their support, hard work and full commitment! May this opening ceremony be the prelude to the project’s brilliant future; may the thousand-year-old Shu silk culture regain new vitality through digital technology empowerment; may we work hand in hand, live up to time and craftsmanship, promote the project’s smooth progress and early completion, build a high-quality park that inherits intangible cultural heritage, links culture and tourism, and empowers development, and write a new chapter in the integrated development of culture, tourism and commerce! The opening ceremony of the Ancient Shu Silk Rhyme · Shu Silk Craftsmanship · Silk Intangible Cultural Heritage Digital Technology Culture-Tourism-Commerce Integration Park has now come to a successful conclusion!  

    On the night of New Year's Day 2025, as the first beautiful lights came on, Shisan Chai staged an unprecedented fashion transformation at Mianyang Museum. In collaboration with the museum, the brand hosted the large-scale fashion show "A Wonderful Night at the Museum". As the planner and organizer of the event, Sichuan Shisan Chai Guochao Culture Communication Co., Ltd. successfully brought a carefully choreographed traditional Hanfu show to the heart of Mianyang's cultural scene. More than just a festive celebration, this event was a narrative of traditional aesthetics told through Hanfu in a historic setting, deeply showcasing the cultural core of the Shisan Chai brand.         To the tune of the elegant museum percussion piece A Beauty with a Lonely Lamp, over a hundred sets of Hanfu garments made their stunning debut. These pieces blend historical research with contemporary aesthetics, featuring tall crowns, wide sashes, and flowing wide sleeves. The moving etiquette of the traditional attire complemented the silent treasures in the museum's collection, awakening the poetic spirit in the hearts of countless audience members. The vast expanse of history echoed the call of rituals and music from a thousand years later. Behind this spectacular display lies Shisan Chai's long-standing commitment to the core of traditional culture, serving as a vivid example of the brand's efforts to promote cultural inheritance. The audience watched with bated breath, catching glimpses of ancient charm in the light and shadow, and listening quietly to the echoes in the traditional music.           Ms. Ye Jing, General Manager of Shisan Chai, is an inheritor of the intangible cultural heritage of Mianyang button-making craftsmanship. She has long been dedicated to the inheritance and innovation of traditional culture, deeply integrating button-making techniques with traditional crafts such as ancient Shu brocade and Xiangyun yarn into her designs. She strives to make Shisan Chai's products carriers of cultural symbols, vividly practicing the brand's core spirit of safeguarding and inheriting China's excellent traditional culture.              Planning and organizing this large-scale Hanfu show at the museum marks another milestone cultural initiative for Shisan Chai, following its win of the "Gold Award for Innovative Products" at the Sichuan Silk Expo. This is not an isolated event, but a continuation of the brand's long-term cultural strategy. From hosting intangible cultural heritage study camps for international students to promote cultural exchange overseas, to actively participating in the national "Mianyang-Made" roadshows and organizing large-scale cultural events such as "Guofeng New Youth", Shisan Chai has always been committed to breaking down the barriers between tradition and modernity, and between craftsmanship and daily life. The brand builds an enduring bridge of civilization, transforming profound historical heritage into tangible and participatory contemporary cultural experiences.         This unique museum fashion show came to a perfect close with all models taking a collective bow to express their gratitude. It powerfully proves that Shisan Chai’s vision of "inheriting traditional Chinese culture" has a solid foundation, and also pays a heartfelt tribute to the etiquette spirit of "China has its own attire, which connects heaven and earth".              In the future, Shisan Chai will continue to rely on its complete mulberry, silkworm and silk industrial chain, as well as its resources of intangible cultural heritage experts. The brand will move forward steadily on the path of empowering itself through culture, and stay committed to the inheritance and innovation of traditional culture. It will let the beauty of clothing, which has spanned thousands of years, continue to tell the eternal Chinese stories.

On September 13th ,the third session of the "Her Power · A Journey of Female Growth & Advancement " course, hosted by the Fucheng District Women's Federation of Mianyang City, and co-organized by Ye Jing's Executive Committee Member Studio ,and Sichuan Shisanchai Guochao Culture Communication Co., Ltd., and with banquet gifts sponsored by the Meijian brand, successfully concluded.   This session specially invited Ms. Yang Yusha, an ACI International Registered Image Etiquette Instructor, and Certified Lecturer of China Federation of Image and Etiquette , as well as A course by Professor Ms. Huang Biying, a Mianyang  Vocational and Technical College specially appointed professor with over a decade of experience in instructing temperament , elegant poise ,and modeling. The course aims to help more female entrepreneurs cultivate elegance and enhance their charm, focusing on business reception, dining etiquette, vehicle etiquette, and posture correction, enabling them to navigate corresponding situations with ease and adaptability, showcasing the elegant "power of her." Over 30 participants, including female entrepreneurs and women representatives from the financial center business district, attended the event.   China has long embraced a tradition of revering etiquette and Confucianism, with high demands for moral cultivation contributing to the formation of a comprehensive ritual system. Its origins are not confined to a single object or event，but It is a synthetic product of customs, sacrificial rites, and interpersonal exchanges. From a macro perspective, ritual constitutes an integral part of the national personality characteristics of the Chinese people. On a micro level, it represents the integration of etiquette with physical grace and temperament, as well as the external manifestation of an individual's refinement and inner depth.   In the first half of the session, Ms. Yang Yusha elaborated on key considerations, categories of etiquette, and seating arrangements for the attending participants, covering topics such as the concept of etiquette, seating etiquette, and dining manners. She combined instruction with entertainment, encouraging the participants to engage in group discussions on seating arrangements and having each group delegate present their answers. Everyone actively participated in the discussion, sharing their insights, creating a lively atmosphere throughout the session.   This was followed by a posture guidance session led by Ms. Huang Biying. Physical posture is an integral part of courtesy and a source of elegant temperament. With extensive expertise in improving body alignment, Ms. Huang provided professional advice tailored to each participant's natural posture and guided them to consciously sense the curvature of their spine, the state of their muscles, and the direction of Qi of flow. Like a lotus standing in stillness—rooted in grace and upright in presence—this elegance is cultivated through ritual and manifested through form. As recorded in the Book of Rites · Qu Li I: “Self-discipline and integrity in speech constitute virtuous conduct .This harmony of action and word is the essence of courtesy. ” Through this journey of etiquette and form, every sister present gained profound knowledge, truly fulfilling Ms. Ye Jing’s opening wish to “return fully loaded.” This learning can not only be applied in daily life and professional interactions but has also lit a gentle yet enduring light on each one’s path toward refining her outward presence and nurturing her inner depth—glimmering through the long night. This marks the third time that "Shisanchai" has co-organized the "Her Power · A Journey of Female Growth & Advancement ". Throughout the previous events, we have continuously participated in and witnessed “their” growth—from fashion coordination and makeup tutorials to etiquette and posture guidance. From the outside to the inside, from appearance to essence, more radiance and confidence have emerged from within them; more beauty and strength have found balance in their presence. This is their progress, and it is also an honor for "Shisanchai".   We extend our sincere gratitude to the Fucheng District Women's Federation for this opportunity, and we thank everyone we have had the pleasure of meeting.   May every sister walk in grace and grow like a lotus, drawing nourishment from within to become her best self — and to become that very “self” is the most powerful “Her power”.   The first phase of the "Her Power · A Journey of Female Growth & Advancement ，" consisting of three sessions, has now concluded. However, the blossoming of "Her power" continues unabated, and the commitment of "Shisanchai" to women's growth remains unwavering.   We look forward to seeing you at the next "Her Power · A Journey of Female Growth & Advancement ，"!    

On August 20, the second session of the "A Journey of Female Growth & Advancement" course, hosted by the Fucheng District Women's Federation of Mianyang City and the Mianyang Women Entrepreneurs Chamber of Commerce, and co-organized by Ye Jing Member Studio and Sichuan Shisanchai Guochao Culture Communication Co., Ltd., successfully concluded!     Themed "Enhancing Beauty to Build Radiance, Transforming Radiance into Confidence," this session focused on versatile makeup styles for various occasions. It aimed to help women refine their beauty, elevate their self-expression, and radiate renewed vitality—both externally and internally—ultimately empowering them to unleash "her power." The event was attended by over 30 participants, including representatives from Sichuan Shisanchai Guochao Culture Communication Co., Ltd. and women from the Financial Center business district.   "As Mencius · Gaozi I said, 'The love of beauty is common to all human beings.' And the pursuit of beauty has been a timeless tradition throughout history. As the host said in the opening remarks: 'In this era where beauty is highly valued, makeup and dressing are not merely about appearance—they represent a lifestyle and a way to express one’s unique charm. They help boost our confidence and allow us to present our best selves in any setting.'"     Beauty is not only a pursuit of external refinement but also an expression of inner strength and self-confidence.     The course specially invited Ms. Peng Wenxin from the Shisanchai team as the instructor. Using the company’s Neo-Chinese Clothing as teaching aids, she provided in-depth and detailed theoretical explanations by integrating contemporary and traditional aesthetics, taking into account the makeup and styling needs for different occasions as well as each individual’s face shape and facial features.       The depth of vermilion and the height of eyebrows and eyelashes. Seemingly the subtlest adjustments can transform one’s overall temperament. Similarly, updos and braids must harmonize with suitable makeup and attire to achieve a cohesive and refined beauty.     Following the theoretical session, Ms. Peng and the team from Shisanchai assisted the attendees in hands-on practice, guiding them through personal image transformation. By applying theory into action, they embodied the principle of unifying knowledge with practice. The atmosphere remained lively and uplifting, with many participants expressing how profoundly they benefited from the experience.     In addition, the Shisanchai team has also invited a professional instructor from the Lancôme counter at Mianyang Parkson Shopping Center to offer an autumn skincare course for the trainees. True beauty blooms from within, and only by nurturing it at the root can it endure and flourish.     Afterwards, the on-site staff organized a group visit to the Shisanchai exhibition hall for practical outfit coordination sessions. Using the Neo-Chinese Clothing provided by the company and applying the knowledge they had just acquired, participants worked in teams to create coordinated looks. The session concluded with the selection of the "Best Stylist" award. During this session, everyone fully unleashed their creativity and aesthetic sense, allowing Chinese aesthetics to shine with unique brilliance in everyday outfits. Each group's styling had its own distinctive highlights, showcasing their unique understanding and interpretation of beauty. Amid the laughter and joy, we saw not only the smiles on the faces of our sister trainees but also their tangible growth and the sparkle in their eyes. The dual responsibilities of work and family have made beauty seem almost like a luxury. Yet beauty is anything but extravagant — it has always been hidden within every heart, waiting to be awakened, waiting to shine.   Shisanchai is deeply honored to have received this opportunity from the Fucheng District Women's Federation and the City's Association of Women Entrepreneurs. This platform has empowered us to convey to them—and to all women—that the radiance built from beauty is named "confidence." The right techniques, a suitable style, and a touch of motivation to pursue beauty — these elements combined are enough to help "her" radiance shine again and to bring "her" inner and outer self into a new balance, making her stronger than ever.   This is a woman's "beauty"， and also her "strength". May we all continue to advance on the path of pursuing beauty, becoming more elegant, more confident, and more radiant versions of ourselves.   The next chapter of "Her Power · A Journey of Female Growth & Advancement" awaits you!  

Under the dual impetus of globalization and China-Chic, Chinese traditional dress horse face skirt is strongly "going out to sea", setting off a whirlwind of Chinese fashion in the international market. This clothing with a profound historical background is blooming its unique charm overseas through various channels such as cross-border e-commerce and cultural exchanges. ​ Data shows that the proportion of clothing and footwear in cross-border e-commerce continues to rise, creating a favorable environment for the export of horse faced skirts. Many domestic merchants actively participate in the export business of horse faced skirts. More than 100 companies participate in the production of horse faced skirt fabrics, producing over 30000 meters of fabric per day and producing nearly 7000 horse faced skirts. Their products are sold well in regions such as the Middle East, Africa, and Europe. In the first five months of this year, the export volume of "China-Chic" jacquard fabrics and products of Textile Technology Co., Ltd. has exceeded 40 million yuan. ​​ Cross border e-commerce platforms provide strong support for the export of horse faced skirts. AliExpress and Cainiao have set up an industrial belt warehouse in Shandong, which is close to highways and has convenient transportation. It can radiate to Cao County and other places. Merchants can stock up at their doorstep warehouses, and overseas consumers can leave the warehouse as quickly as 24 hours after placing an order, greatly reducing logistics time and improving consumer shopping experience. Some platforms also use intelligent translation to break down language barriers and accurately push through big data, allowing more overseas consumers to recognize and purchase horse face skirts. ​​ Horse-face Skirt,traditional Chinese dress,colorful pleated silk,two pieces of fabric

In the current era of booming digital trade, cross-border e-commerce has injected new vitality into traditional industries. The traditional Chinese clothing cheongsam is taking advantage of this trend to create a fashion craze in the global market. ​ Data shows that clothing and footwear, as important sub categories of cross-border e-commerce, have increased their market share from 17.4% in 2017 to 27.4% in 2021, and are expected to reach 33.2% by 2026. Among them, qipao, as a unique carrier of Chinese culture, is deeply loved by overseas consumers. Developed countries and regions such as the United States, Europe, and Australia have a high sense of identification with Chinese culture and have become the main markets for cross-border sales of cheongsams. ​ Many domestic qipao merchants actively embrace cross-border e-commerce. At the Zhixiu E-commerce Industrial Park in Xiangshui, Jiangsu, a livestream host named Yuan Qingliu's qipao can generate a daily revenue of around 100000 yuan. The park has deep cooperation with mainstream e-commerce platforms such as JD.com and Tmall, with 60 anchors showcasing their abilities to promote numerous products including qipao to the national and even international markets. In Nanning, many young entrepreneurs have also joined in, such as Liang Xingshan's team, which sells traditional ethnic costumes such as cheongsams to Malaysia and improves styles according to local aesthetic preferences, with a monthly turnover of 30000 to 50000 yuan. ​ To meet market demand, qipao design is constantly innovating. Designers closely integrate traditional qipao elements with modern fashion trends, retaining classic embroidery and buckle techniques while incorporating international popular minimalist lines and bold color combinations. Meanwhile, with the increasing demand for personalized products from consumers, customized qipao services are gradually emerging. Merchants communicate with global consumers through online platforms and customize exclusive cheongsams based on their body shape and preferences. ​ Cross border e-commerce platforms have provided strong support for qipao's overseas expansion. Taking some popular platforms as examples, they use intelligent translation technology to break down language barriers and allow global consumers to easily understand the craftsmanship, materials, and other information of cheongsams. In terms of logistics distribution, we cooperate with well-known logistics companies to provide fast and reliable transportation services, and some areas can achieve delivery in a short period of time. The platform also uses big data analysis to accurately promote qipao products and increase product exposure. ​ However, the development of cross-border e-commerce for qipao is not without obstacles. Exported clothing must undergo strict testing to ensure compliance with the quality and safety standards of the destination country or region. Some textile products also require an export license. Meanwhile, there are differences in cultural customs among different countries, which may affect the promotion of qipao. For example, in areas with strong religious beliefs, it is necessary to avoid using patterns that may violate taboos. ​ With the acceleration of globalization, the prospects for cross-border e-commerce of qipao are vast. In terms of products, cultural integration and innovative design will become mainstream; In terms of market expansion, emerging markets along the "the Belt and Road" have huge potential. Driven by cross-border e-commerce, qipao is entering the world with a new posture, becoming a cultural bond and fashion bridge connecting China and the world. Cheongsam,qipao dress,modern cheongsam,Chinese qipao dress,traditional qipao

In the current booming development of cross-border e-commerce, Chinese qipao has taken advantage of this trend and stepped onto the world stage with its unique oriental charm. Data shows that in 2024, the cross-border e-commerce sales of qipao will increase by over 30% year-on-year, with a significant growth rate. The United States, Europe, Australia and other regions have become major markets, and global consumers' love for cheongsams is increasing day by day. Its exquisite tailoring and rich cultural connotations are attracting the attention of countless fashion enthusiasts. ​ Cross border e-commerce platforms such as Xiaohongshu have provided strong support for qipao sales. The platform can convert 28 languages in real-time through an intelligent translation engine, accurately conveying product details such as material and craftsmanship of qipao to global consumers, eliminating language barriers. In terms of logistics, we have established deep cooperation with logistics giants such as DHL and SF Express to launch fast shipping channels, which can deliver in as fast as 3 days in some areas. At the same time, introducing North American MCN institutions to provide merchants with localized operational support throughout the entire process from market research, product positioning to marketing promotion. This series of measures has achieved significant results, with the first batch of qipao merchants settling in significantly increasing their exposure and a short video conversion rate of up to 8.7%. ​ Merchants actively innovate and deeply integrate traditional and modern elements. In terms of design, it retains classic crafts such as embroidery and buckle, while incorporating international popular colors and simple lines; In terms of size, we offer diversified choices based on the body characteristics of consumers from different countries. In terms of marketing and promotion, merchants leverage overseas social media platforms to collaborate with fashion bloggers and internet celebrities, and through fashion blockbusters, product reviews, and other means, bring qipao into the global consumer eye. ​ But the development of cross-border e-commerce for qipao has not been smooth sailing. The pressure of tariffs is at the forefront, with the United States imposing a 20% tariff on Chinese goods and the European Union canceling its small tax exemption policy, which has increased export costs. In response, some merchants have set up backup warehouses in Mexico, Southeast Asia and other places, adopting a transit mode to reduce costs. Data compliance is also a challenge, as Europe and the United States have strict regulations on the cross-border flow of user data. Relevant platforms have established data centers in Hong Kong and adopted dual protection measures of "localized data storage+encrypted transmission". Cultural differences and trust barriers also exist, and businesses need to have a deep understanding of local cultural customs, provide 24-hour multilingual customer service, and a 30 day no reason return policy. ​ In the future, with the increasing frequency of cultural exchanges, the prospects for cross-border e-commerce of qipao are broad. Personalized customization services will become mainstream in products; In terms of market expansion, emerging markets along the "the Belt and Road" have huge potential. The qipao is becoming a fashion bridge connecting China and the world with a brand new posture. ​ Cheongsam,qipao dress,modern cheongsam,Chinese qipao dress,traditional qipao