Sichuan Shisanchai National Trend Cultural Communication Co., Ltd.

Sichuan Shisanchai National Trend Cultural Communication Co., Ltd.

Ma Mian Skirt Export: A New Trend of Traditional Clothing Overseas

2025 04/29

Under the dual impetus of globalization and China-Chic, Chinese traditional dress horse face skirt is strongly "going out to sea", setting off a whirlwind of Chinese fashion in the international market. This clothing with a profound historical background is blooming its unique charm overseas through various channels such as cross-border e-commerce and cultural exchanges. ​
Data shows that the proportion of clothing and footwear in cross-border e-commerce continues to rise, creating a favorable environment for the export of horse faced skirts. Many domestic merchants actively participate in the export business of horse faced skirts. More than 100 companies participate in the production of horse faced skirt fabrics, producing over 30000 meters of fabric per day and producing nearly 7000 horse faced skirts. Their products are sold well in regions such as the Middle East, Africa, and Europe. In the first five months of this year, the export volume of "China-Chic" jacquard fabrics and products of Textile Technology Co., Ltd. has exceeded 40 million yuan. ​​
Cross border e-commerce platforms provide strong support for the export of horse faced skirts. AliExpress and Cainiao have set up an industrial belt warehouse in Shandong, which is close to highways and has convenient transportation. It can radiate to Cao County and other places. Merchants can stock up at their doorstep warehouses, and overseas consumers can leave the warehouse as quickly as 24 hours after placing an order, greatly reducing logistics time and improving consumer shopping experience. Some platforms also use intelligent translation to break down language barriers and accurately push through big data, allowing more overseas consumers to recognize and purchase horse face skirts. ​​
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