On the night of New Year's Day 2025, as the first beautiful lights came on, Shisan Chai staged an unprecedented fashion transformation at Mianyang Museum. In collaboration with the museum, the brand hosted the large-scale fashion show "A Wonderful Night at the Museum". As the planner and organizer of the event, Sichuan Shisan Chai Guochao Culture Communication Co., Ltd. successfully brought a carefully choreographed traditional Hanfu show to the heart of Mianyang's cultural scene. More than just a festive celebration, this event was a narrative of traditional aesthetics told through Hanfu in a historic setting, deeply showcasing the cultural core of the Shisan Chai brand.
To the tune of the elegant museum percussion piece A Beauty with a Lonely Lamp, over a hundred sets of Hanfu garments made their stunning debut. These pieces blend historical research with contemporary aesthetics, featuring tall crowns, wide sashes, and flowing wide sleeves. The moving etiquette of the traditional attire complemented the silent treasures in the museum's collection, awakening the poetic spirit in the hearts of countless audience members. The vast expanse of history echoed the call of rituals and music from a thousand years later. Behind this spectacular display lies Shisan Chai's long-standing commitment to the core of traditional culture, serving as a vivid example of the brand's efforts to promote cultural inheritance. The audience watched with bated breath, catching glimpses of ancient charm in the light and shadow, and listening quietly to the echoes in the traditional music.
Ms. Ye Jing, General Manager of Shisan Chai, is an inheritor of the intangible cultural heritage of Mianyang button-making craftsmanship. She has long been dedicated to the inheritance and innovation of traditional culture, deeply integrating button-making techniques with traditional crafts such as ancient Shu brocade and Xiangyun yarn into her designs. She strives to make Shisan Chai's products carriers of cultural symbols, vividly practicing the brand's core spirit of safeguarding and inheriting China's excellent traditional culture.
Planning and organizing this large-scale Hanfu show at the museum marks another milestone cultural initiative for Shisan Chai, following its win of the "Gold Award for Innovative Products" at the Sichuan Silk Expo. This is not an isolated event, but a continuation of the brand's long-term cultural strategy. From hosting intangible cultural heritage study camps for international students to promote cultural exchange overseas, to actively participating in the national "Mianyang-Made" roadshows and organizing large-scale cultural events such as "Guofeng New Youth", Shisan Chai has always been committed to breaking down the barriers between tradition and modernity, and between craftsmanship and daily life. The brand builds an enduring bridge of civilization, transforming profound historical heritage into tangible and participatory contemporary cultural experiences.
This unique museum fashion show came to a perfect close with all models taking a collective bow to express their gratitude. It powerfully proves that Shisan Chai’s vision of "inheriting traditional Chinese culture" has a solid foundation, and also pays a heartfelt tribute to the etiquette spirit of "China has its own attire, which connects heaven and earth".
In the future, Shisan Chai will continue to rely on its complete mulberry, silkworm and silk industrial chain, as well as its resources of intangible cultural heritage experts. The brand will move forward steadily on the path of empowering itself through culture, and stay committed to the inheritance and innovation of traditional culture. It will let the beauty of clothing, which has spanned thousands of years, continue to tell the eternal Chinese stories.